Rebuilt a slow WooCommerce store into a Next.js + Shopify headless storefront
D2C skincare brand, Mumbai
The Problem
The brand was spending ₹4L/month on Meta Ads, but the landing page took 4.8s to load on mobile. Bounce rate was 71%. They were paying for clicks that never even saw the product.
What We Did
We rebuilt the storefront on Next.js + Shopify Hydrogen — product pages server-rendered at the edge, images lazy-loaded with proper aspect ratios, and the entire cart flow redesigned for mobile first. In parallel, we restructured their Meta Ads into a creative-testing framework with 5 fresh ad variants per week.
“We had given up on mobile traffic. Three weeks in, mobile became our highest-converting channel.”
Outcome
0.9s
Mobile load time (was 4.8s)
-58%
Bounce rate
2.4x
Conversion rate
3.1x
ROAS (was 1.4x)