We stay small on purpose.

Not because we can't scale — but because senior attention is the actual product. The two founders are the ones writing the code, the ones in the Ads Manager, and the ones on every call.

The people you actually work with.

Pushpendra Singh

Founder · Head of Tech & Product

Pushpendra Singh

9 years in full-stack architecture

Nine years of building production software — starting with custom WordPress plugins in 2017, all the way to full-stack Next.js platforms handling millions of requests a month. The throughline: a refusal to ship anything that loads slower than a second on a 3G phone.

Pushpendra Singh handles every line of code that leaves the studio. Architecture decisions, code reviews, deploys, the 2am pages when something breaks. Not because he can't delegate — because senior attention is what clients are paying for, and that's the actual product.

Stack & specialties

Next.js 16TypeScriptHTMLCSSWordPressShopifyReact 19PostgreSQLPrismaAndroid / KotlinPHPPython (FastAPI)Vercel / CloudflareAPI designServer components

A note from Pushpendra Singh

“I've spent nearly a decade un-picking the messes left by agencies that sold features and shipped bugs. We built Softekads to be the studio we always wished existed — small, senior, and actually answerable for the numbers.”

Anikesh Singh

Co-Founder · Head of Growth & Marketing

Anikesh Singh

5 years in performance marketing

Five years inside Meta & Google ad accounts — scaling e-commerce budgets from ₹1 lakh to ₹50 lakh monthly, optimizing lead-gen funnels for local businesses, and rewriting creative strategy based on what the platform algorithm actually rewards in 2026.

Anikesh runs every ad account in the studio — restructuring, creative briefing, audience research, weekly performance reviews. No "account managers" reading off a script. The person making the strategic call is the person reporting to you.

Stack & specialties

Google AdsMeta AdsPerformance MaxGA4 / GTMSEO & local SEOGoogle Business ProfileSMOCreative strategyA/B testing

A note from Anikesh Singh

“Agencies sold you reach. We sell you revenue. Every campaign we touch starts with one question: what would have to be true for this to make you money in 90 days?”

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How the studio works

Six principles
we actually hold.

The list below isn't poster copy. It's the actual rulebook we use to decide what to take, how to charge, and when to walk away.

01Principle

We work with one client at a time, on the right thing.

We don't parallelize across five clients. When you hire us for a sprint, your project is the project. That's how we ship in weeks instead of quarters.

02Principle

We say no when we should.

We've turned down clients because their project wasn't the right scope for us, or because we couldn't honestly guarantee a result. Refusing bad fits is how we keep winning the right ones.

03Principle

We talk numbers, not adjectives.

We don't say "modern", "premium", or "innovative". We say 0.9s load time, ₹180 cost per lead, 3.6x ROAS. If we can't measure it, we don't sell it.

04Principle

We make ourselves replaceable.

Every engagement ends with documentation, training, and an exit plan. If you want to bring it in-house one day, we want that to be easy. Lock-in is for agencies that don't trust their own work.

05Principle

We don't hide behind NDAs and silence.

Most of our work is reference-able. We don't have 300 anonymous reviews — we have 5 clients who answer their phones. If you want to talk to a past client, ask.

06Principle

We charge for the outcome, not the hour.

Hourly billing punishes efficiency. We scope projects around deliverables and tie retainers to performance milestones. The better you do, the better we do — that's the only fair alignment.

How we got here

Nine years, five years,
one studio.

From individual freelancing roots to a unified full-service web and growth studio.

2017 — 2019Engineering roots

Pushpendra Singh starts freelancing

Custom WordPress plugins, theme customization, PHP backends. The first 50+ websites shipped — all by hand, all for small businesses that needed real engineering, not bloated page builders.

Phase 01
2019 — 2021Marketing roots

First ad accounts. First ROAS lessons.

Anikesh Singh starts running Meta & Google ad accounts for local businesses. Learns the core lesson that powers our studio today: even the greatest ad campaign is wasted on a slow landing page.

Phase 02
2021 — 2023Engineering maturity

Going full-stack: Next.js & PostgreSQL

Pushpendra moves up the modern stack — full Next.js platforms, PostgreSQL backends, and high-performance apps with sub-second loading speeds across mobile devices.

Phase 03
2023 — 2024Marketing maturity

Building the high-ROI ad engine

Anikesh scales monthly ad budgets past ₹10+ Lac across Meta & Google Ads. Develops the creative-testing and direct-conversion framework that powers our client campaigns today.

Phase 04
Early 2025The studio

Softekads Studio is born

Two partners, two disciplines, one focused studio. We deliberately stay small — every engagement runs through senior hands, ensuring direct accountability and real business growth.

Phase 05
2026 →Where we're going

The next chapter

Partnering directly with business owners who want top-tier websites and high-converting ads without agency fluff. Taking on selected clients and driving measurable revenue.

Phase 06